If you're not a vodka connoisseur, your tastes may change after seeing Belvedere Vodka's latest marketing campaign.
The ad below for Belvedere appeared on the front cover of a recent Hollywood Reporter and my office was in a titter (look it up). I was surprised because: 1) our firm is based in Los Angeles, California, 2) a few of those commenting on the "suggestiveness" of the ad weren't necessarily the most prudish people I've known - I wouldn't compare them to Jenna Jameson but they weren't Mother Theresa's either, and 3) those who made the comments acted like "sex sells" and subliminal/suggestive advertising were novel concepts only recently devised for use on Mad Men, AMC's 2007 television series set in the 1960's New York City advertising world.
Does the ad appear suggestive to you? Duh. For shits and giggles, check the link below for more titillating (sorry) ad examples: http://25cents.wordpress.com/2006/07/10/sex-sells-suggestive-advertising/
Meanwhile, for those of you contemplating moving to the "Great White North", all signs point to a hot job market in Saskatchewan, according to reports released Tuesday by Statistics Canada.
PS - Women's Wear Daily is reporting that “the ad is the most expensive in Belvedere history — $20 million, more than triple the cost of the 2006 campaign.”