"Postive culture" means a knife in the stomach?

 

I was handed this postcard by an African American while at the Brady Street Festival in Milwaukee yesterday. He was promoting a clothing line. Not sure how the knives in the stomach correlate with the company's mission statement:

"Distributes screen-printed branded apparel, specializing in torso apparel. We strive to maintain prestige quality & values of creativity, positivity, most importantly original designs. Creating Positive Culture not manipulating Popular Culture for the " COM'N G.U.D. " ( \ˈkä-mən\ \ˈgu̇d\ ). Being individuals expressing Growth,Unity, & Diverse features. Better known as POSITIVE CULTURE."

I emailed them and will be interested in hearing their rationale. Their website.