Wednesday, August 13, 2008

Chinese, Japanese, Spanish Team, Loses Face.

File this under "if it sounds like a bad idea, it probably is."

Spain's Olympic basketball team posed for an advertisement prior to the Games which appears to show all its players slanting their eyes, a move that could offend its Olympic hosts in Beijing. The ads, for a Spanish courier company, appeared in the Spanish-language newspaper, La Marca.
Now, Spain's basketball team is sponsored by Li-Ning Footwear, a Chinese company founded by Li Ning, the final torchbearer who was hoisted along the top of Beijing National Stadium during the Olympic Opening Ceremony finale. The ad reportedly references the Spanish team recently extending their contract with the footwear giant for another four years.

Are you telling me that no one thought, "hey - I'm not sure this is a wise thing to do"? The players, coaches, PR firm for the team or the advertising firm, the photographer, advertising agency, Li Ning or his footwear company, the lighting guy, the catering dudes...NO ONE? And what's just as funny is the fact that the Spanish newspaper El Mundo is debating whether or not this shot is racist...and won't just shut up.

Idiots. Every Spaniard and every Chinese person involved with this shoot are idiots.

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